Display retargeting across multiple platforms is one of the most effective ways to reengage users to your website or social media profiles. Actively retargeting previous visitors can greatly increase sales and conversions. In fact, companies that utilize an effective retargeting strategy are 40% more likely to advance the casual user into a new sales lead.
The more specific your retargeting audience is the more likely you are to generate new clients. For example one of my favorite tactics is to create landing pages to target specific products and or locations of service. This allows me to create a custom audience that focuses on a very specific group of users that show good interest in my products and services.
The only downside to targeting such a specific group of people is the number of users in each audience is very low. Typically Google and Facebook require at least 100 users or more to start a retargeting campaign. This can take a few weeks or even months when targeting a small or midsize market. Any delay in re-engaging customers is frustrating and can lead to a loss of revenue. To get around this I have found Adroll to be very helpful. One of the original 3 party solutions for retargeting, Adroll has no audience minimum. Just place the script on your website and within 24 hours your ads are live.
The best part is you can run campaigns across several platforms including, Google, Facebook, Instagram, Pinterest, & TikTok. Being able to launch hyperfocused retargeting ads and manage them all in one dashboard is incredibly convenient and vital to the early success of your campaigns. If you are wanting to try retargeting campaigns but you do not have the audience size for Google and Facebook, try using Adroll instead.
