Real estate firms invest heavily in marketing to get their properties in front of potential buyers. However, a vast majority of visitors leave their website without taking any action. This is where remarketing comes in, offering a way to reach back to those visitors who have shown an interest but haven’t yet taken the desired action. In this web page, we will explore the benefits of remarketing ads for real estate firms and how to execute a successful campaign.
What is remarketing?
Remarketing is a marketing strategy that targets users who have previously interacted with a website or mobile app. It is also known as retargeting, and the primary goal is to encourage the user to return and take a specific action, such as making a purchase or submitting a lead form. Remarketing works by placing a cookie on the user’s device, which allows the advertiser to display ads to them on other websites or platforms they visit.
Benefits of remarketing ads for real estate firms
- Increase conversions
Remarketing ads provide an excellent opportunity for real estate firms to increase their conversion rates. Since the ads are targeted to users who have already shown an interest in their properties, they are more likely to convert compared to new visitors.
- Improve brand awareness
Remarketing ads can help real estate firms improve their brand awareness by keeping their properties top of mind. Even if the user doesn’t convert immediately, seeing the ad repeatedly can increase their familiarity with the brand and make them more likely to remember it in the future.
- Cost-effective
Remarketing ads are generally less expensive than other forms of advertising, such as search ads or social media ads. Since they target users who have already visited the website, the audience is more focused, and the cost per click is typically lower.
- Customizable
Remarketing ads can be customized to target specific users based on their behavior on the website. For example, a real estate firm can show ads to users who visited a particular property page but didn’t submit a lead form.
- Measureable
Remarketing ads are highly measurable, and real estate firms can track the performance of their campaigns easily. They can monitor metrics such as click-through rate, conversion rate, and cost per conversion, allowing them to optimize their campaigns for better results.
How to execute a successful remarketing campaign for real estate firms
- Define your audience
The first step in executing a successful remarketing campaign is to define your audience. Real estate firms should segment their audience based on their behavior on the website, such as users who visited specific property pages or users who abandoned their cart. This allows the firm to create highly targeted ads that are more likely to convert.
- Create compelling ads
The next step is to create compelling ads that will catch the user’s attention and encourage them to take the desired action. Real estate firms should focus on highlighting the unique features and benefits of their properties and use high-quality images and videos to showcase them.
- Use dynamic remarketing
Dynamic remarketing is a powerful tool that allows real estate firms to show ads featuring the exact properties that the user viewed on their website. This highly personalized approach can significantly increase the likelihood of conversion.
- Set up frequency capping
Frequency capping is a feature that limits the number of times a user sees the same ad. Real estate firms should set up frequency capping to avoid annoying users with repetitive ads, which can lead to ad fatigue and a decrease in performance.
- Monitor and optimize
The final step is to monitor the performance of the campaign and optimize it for better results. Real estate firms should monitor metrics such as click-through rate, conversion rate, and cost per conversion and adjust their ads and targeting accordingly.
